Published on March 10, 2021 Vikas MittalJ. Hugh Liedtke Professor of Marketing You probably are. Mythical numbers gain a life of their own because they are so large. Max Singer pioneered the concept of mythical numbers in 1971 by asking a simple question: How much property is stolen by drug addicts in New York City …
Are you Basing Your Strategy on Mythical Numbers? Read More »
Most likely. Most likely. Most likely. Most likely. Strategic initiatives proliferate, bewitching executives and burying the front line. Remember when Harry Potter, Ron Weasley, and Hermione Grainger visit the Lestrange Vault to retrieve a Horcurx? Every object quickly starts multiplying, producing replicas. It happens so rapidly that Harry, Hermione, and Ron drown in the avalanche of multiplying objects, nearly …
Is Your Strategy Afflicted With the Gemino Curse? Read More »
SPOILER ALERT: “It would take a man 600 years to tunnel through a wall. Old Andy did it in less than twenty years.” — Ellis Boyd ‘Red’ Redding (Morgan Freeman) In the movie The Shawshank Redemption, Andy Dufrense (Tim Robbins) tunneled through a four feet wall of rock in 97% less time than normal with a rock hammer. …
According to a 2020 survey, executives spent 44% of their time on non-strategic activities, including day-to-day tactical efforts, unproductive tasks and meetings, politics and firefighting, and convincing others to listen to their point of view. Why do so many companies come up short in their strategy planning and implementation? Because their CEOs end up playing the …
