What Type of Senior Executive are You?
Vikas MittalJ. Hugh Liedtke Professor of Marketing Firefighter, counselor, implementer or strategy leader. In our forthcoming book FOCUS, my co-author Hari Sridhar and I present four types of senior executives leading companies: Firefighters, implementers, counselors, and strategy leaders. Firefighter Firefighter executives are typically turnaround artists. They swoop in to turn around a messy situation, making it stable. The …