Vikas MittalJ. Hugh Liedtke Professor of Marketing Firefighter, counselor, implementer or strategy leader. In our forthcoming book FOCUS, my co-author Hari Sridhar and I present four types of senior executives leading companies: Firefighters, implementers, counselors, and strategy leaders. Firefighter Firefighter executives are typically turnaround artists. They swoop in to turn around a messy situation, making it stable. The …
Published on March 10, 2021 Vikas MittalJ. Hugh Liedtke Professor of Marketing You probably are. Mythical numbers gain a life of their own because they are so large. Max Singer pioneered the concept of mythical numbers in 1971 by asking a simple question: How much property is stolen by drug addicts in New York City …
Are you Basing Your Strategy on Mythical Numbers? Read More »
Most likely. Most likely. Most likely. Most likely. Strategic initiatives proliferate, bewitching executives and burying the front line. Remember when Harry Potter, Ron Weasley, and Hermione Grainger visit the Lestrange Vault to retrieve a Horcurx? Every object quickly starts multiplying, producing replicas. It happens so rapidly that Harry, Hermione, and Ron drown in the avalanche of multiplying objects, nearly …
Is Your Strategy Afflicted With the Gemino Curse? Read More »
SPOILER ALERT: “It would take a man 600 years to tunnel through a wall. Old Andy did it in less than twenty years.” — Ellis Boyd ‘Red’ Redding (Morgan Freeman) In the movie The Shawshank Redemption, Andy Dufrense (Tim Robbins) tunneled through a four feet wall of rock in 97% less time than normal with a rock hammer. …
