According to a 2020 survey, executives spent 44% of their time on non-strategic activities, including day-to-day tactical efforts, unproductive tasks and meetings, politics and firefighting, and
SPOILER ALERT: “It would take a man 600 years to tunnel through a wall. Old Andy did it in less than twenty years.” — Ellis Boyd ‘Red’
Most likely. Most likely. Most likely. Most likely. Strategic initiatives proliferate, bewitching executives and burying the front line. Remember when Harry Potter, Ron Weasley, and Hermione Grainger visit the
Published on March 10, 2021 Vikas MittalJ. Hugh Liedtke Professor of Marketing You probably are. Mythical numbers gain a life of their own because they
Cost-trimming initiatives at B2B companies should be guided by an understanding of what customers truly value. The economic disruptions caused by the ongoing pandemic are
Vikas MittalJ. Hugh Liedtke Professor of Marketing Firefighter, counselor, implementer or strategy leader. In our forthcoming book FOCUS, my co-author Hari Sridhar and I present four types of
Fluor, an engineering, procurement and construction company headquartered in Irving, recently announced that it will strategically restructure itself. The company’s playbook had all the buzzwords
Over two-thirds of all mergers fail, with the failures blamed on post-merger issues such as execution gaps, lack of cultural alignment and integration problems. Closer
CERAWeek, the annual conference of the international energy industry in Houston, has always been a barometer of sorts for the state of the industry and
By Vikas Mittal As scholars, if we stretch our minds and our thinking about what marketing is, we can engage organizations and scholars from nontraditional
5/31/2018By: Vikas Mittal To satisfy customers and increase profits, B-to-B companies must stop emulating consumer brands and understand what their own customers value Senior executives at
By Vikas Mittal and Hari Sridhar – Guest ContributorsApr 27, 2018, 4:59am As the price of crude oil rises, energy companies are beginning to bank on sales
FLORIAN MARTIN | POSTED ON APRIL 12, 2018, 5:26 PM A study by a Rice Business professor reveals consumers pay more attention to the politics of companies,
Author: Linda Jacobson Dive Brief: Administrators who want to raise students’ SAT scores might want to consider how parents feel about their schools, according to
https://hbr.org/2018/03/the-unequal-effects-of-partisanship-on-brands
Marketing experts create a five-part model to measure customer commitmentBy Leonard Klie The three-dimensional model for measuring customer loyalty, they said, was taken from employee-commitment studies
By Staff | March 16, 2018 Oil and gas companies looking to increase sales during times of higher oil prices would do well to consider
Florida’s deadly school shooting has, once again, shone a spotlight on the importance and relevance of safety in schools. Sadly, all too soon, the spotlight
By: Vikas Mittal Nonprofits often fall into the trap of satisfying internal needs, alienating their most important stakeholder: the customer Nonprofit organizations differentiate themselves from
By Alison DeNisco – District Administration, February 2018 1/26/2018 Parents rate family and community engagement as the most important driver of satisfaction with their child’s school—but
12/31/2017By: Vikas Mittal Net promoter score, engagement, satisfaction. The list of customer metrics continues to grow, but which is the most indicative of a firm’s financial
In an online survey, only a third of public school parents said they were very satisfied with their engagement Laura Isensee – Public schools get
In an online survey, only a third of public school parents said they were very satisfied with their engagementLAURA ISENSEE | DECEMBER 1, 2017, 12:28 PM Public
